The Flamingo's Nest - Industry pitch for innovative products

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Friday, 22. September 2017

The Flamingo's Nest

Industry pitch for innovative products
on the SO!APART
Industry meeting of the serviced apartment world
23 November 2017, Berlin

Since the SO!APART 2016 we know that the serviced apartment sector should be like a flamingo: unique, innovative and modern! Innovation expert Gerriet Danz, in his keynote speech on the expedition Innovation, pointed out that the alternative is a huge dinosaur that has overslept further development.

Serviced apartments are a highly developed part of the hotel business, which offers its guests an attractive combination of apartment and hotel by providing a fully equipped kitchen or kitchenette and hotel-like services. Market growth of around 40 percent is expected by 2019. In the current study of Apartmentservice, about one in two operators states that they intend to expand their range of services in the next few years. Around 33 percent want to open one or more new properties and a further 13 percent plan to create additional units.

THE FLAMINGO' S NEST - that's the point:
Based on the TV format "The Lion's Cave", young companies present their ideas for the segment at the THE FLAMINGO' S NEST and use the opportunity to present them to decision-makers and receive direct feedback.

In a 60-minute slot you present your innovative idea for the segment. Afterwards, you will be available to answer questions from the jury and the audience.  After all the presentations, a decision will be made: To whom will the expert audience award first place and who will be the first to be judged by the individual jury members?

What it brings to you
It is the unique opportunity to present yourself to a professional audience of decision-makers, service providers and experts, to get direct feedback and to test out the opportunities for your own product in this interesting growth market - in other words: advertising for your product, expanding your network and valuable feedback from the target group!

On top, the selection of the expert audience and the jury is tied to prizes that support the chosen favourite in placing his or her ideas in the serviced apartment segment:

Audience voting
The voting of the audience decides on a place in the accompanying exhibition at the SO!APART 2018 including participation in the conference

Decision of the jury
Sylvie Konzack, editor-in-chief of first class, publishes an article about her favourite in the magazine first class

Jörg Schönfeld, Managing Director of G&S planwerk GmbH, as representative of the "Apartments der Zukunft", decides with his vote on the integration into the project*.

Georgios Ganitis, Regional General Manager - Apartment Hotel, decides about the use of his favorite innovation in an Adina Apartment Hotel**              

*We provide the advertising space and the marketing of the initiative, you bring your product with you.

**Depending on the type of product, details are discussed.


The hard facts:
THE FLAMINGO'S NEST is part of the conference programme of the industry meeting SO!APART, which will take place on 22 and 23 November 2017 at the H4 Hotel Berlin Alexanderplatz in Berlin.

When and where
23. November 2017 in the period from 9.30 to 10.30 am in the plenary session of SO!APART

Procedure in detail
We invite three companies to present their products in 10 minutes. Afterwards, plenary and jury members can ask questions. After all presentations, the audience and each of the jury members decide who is their personal favorite and can be pleased about the respective prizes.

Who we're looking for:

Serviced apartments are more than just a hotel room with cooking facilities, they offer a temporary home. They do this in a number of different ways: some offer hotel-like services, others only occasional services. There are chain sellers, but there are also large and small individual houses. Community areas and "micro-apartments" are particularly important topics.
As versatile as the segment is, the products presented here can be just as varied!

We are looking for young founders or companies who are convinced of their product or service, see an added value for the segment of serviced apartments and would like to present themselves at

And now what?
If you are interested, then let us know how your product or service fits the segment and how it can score points. If you would like to participate, we need information on whether you would like to participate.                      

If you would like to participate, we need to know by 29 September. Please send a short, crisp description with approx. 2,500 characters by Friday, 13 October 2017 to: soapartapartmentservicede

Subsequently, all submitted documents will be screened and evaluated. We will contact you after the nomination until October 20 to let you know if you are one of the three companies we offer the chance to present yourself at the NEST DES FLAMINGOS.

Any questions?
Please feel free to contact Anett Gregorius and Heidi Becker | soapartapartmentservicede| Tel. +49 (0)30 - 96 06 09 49 – 12

We look forward to you and your innovations!

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