Conference SO!APART


Save the Date

13 and 14 November 2019

Felix im Lebendigen Haus am Augustusplatz, Leipzig (Germany)



At a glance

  • Programme on 13 and 14 November 2019
  • Location and how to get there
  • Accommodation

Big, bigger, visions is the topic in 2019. We discussed perspectives, prospects and possible options of the fast growing serviced apartment sector.

How important is a brand-name really to growth? Will new developments only work with the "big Co"? On 13 November 2019, Anett Gregorius, founder and owner of Apartmentservice, and moderator Kai Böcking welcomed the attendees and top speakers in Leipzig (Germany) to a lively, two-day expert exchange on perspectives, projects and plans in the temporary housing segment. After market overviews with exclusive figures and analyses by Anett Gregorius and Christian Strieder, Country Manager DACH of STR, Stay Kooook revealed the latest developments and project statuses in the "New Kids on the Block" section. In addition, the rapidly growing new Limehome brand was presented to the public, and Stayery drawed an interim conclusion about its Berlin premiere and the rollout to other cities. As another highlight of the day, Henning Weiß, Chief Product Officer at 25hours Hotel Company, talked about the possibilities and experiences with a strong design storytelling.

Once again a single location was on focus. This time it was Berlin and to what extent the top 3 location remains a market to dream about. In addition lawyers brought up for discussion investmentable operator contracts and fiscal bases in puncto FF&E treatment. In BarCamps both specialist perspectives and operating cost topics were discussed. The highlight of the first day was the presentation of the SO!APART-Awards 2019 on the roof of the Felix im Lebendigen Haus am Augustusplatz. "Since its premiere last year, the glazed event room with its view of Leipzig, the special lighting installation and the restaurant has developed into a top location in the city and beyond," emphasizes Anett Gregorius.

The second day of the SO!APART was dedicated to the motto "Mindset, Brand and Community". Dr. Marc Schumacher, Managing Partner at Liganova, made it clear in his keynote speech "Unlearn what you have learned" how much mindset will dominate the segment in the future. In panels, industry experts discussed how "co-topics" will change. Petra Heß also presented survey results on the current significance of brands in the growth strategy.

In the afternoon, "The Flamingo`s Nest" took place for the third time. "With a view to winners such as WeWash and Mama Stove, the industry pitch has developed into a true yardstick for particularly innovative products in our segment," says Anett Gregorius. In 2019 the jury chose RefresherBoxx, which neutralises unpleasant odours on clothes without washing them.

The SO!APART 2019 was supported by the renowned companies PRO URBAN AG, ADAPT APARTMENTS and Adina Apartment Hotels as part of an exclusive partnership. With their product portfolio, they represent the wide variety of concepts in temporary living and underline the rapid development in the sense of the conference motto "big, bigger, visions".

SO!APART will start at 9.30 a.m. on 13 November 2019 and ends at 4.15 p.m. on 14 November 2019.

Felix im Lebendigen Haus am Augustusplatz
Augustusplatz 1-3
04109 Leipzig

How to get there

By car:
Leipzig can be easily reached via freeways A9, A14 and A38.

By plane:
Leipzig-Halle Airport is 18 km from Leipzig and is connected to Leipzig's main train station by public transport and can be reached within 15 minutes. Within Germany it offers almost daily direct connections with Düsseldorf, Cologne/Bonn, Frankfurt/Main, Stuttgart, Nuremberg and Munich as well as Vienna, Zurich and London. More information on the website

Arrival by train:
Leipzig's main railway station is within walking distance (approx. 800 m) of Das Lebendige Haus.  From Berlin main station you can reach Leipzig in approx. 1 ¼ h, from Frankfurt/Main or Hamburg in approx. 3 h. From Nuremberg it takes about 2 h, from Munich 3 ¼ h, Dresden is about 1 h away. Travel information can be found on the website of Deutsche Bahn

Unfortunately, the contingent in the FELIX Suiten im Lebendigen Haus am Augustusplatz in Leipzig is no longer available.
For your individual planning, please contact the FELIX Suiten im Lebendigen Haus directly:

FELIX Suiten im Lebendigen Haus
Augustusplatz 1-3
04109 Leipzig (Germany)

Phone: +49 (0) 341 21 82 99 182

An alternative in the same complex is the
Motel One Leipzig-Post.

Our partners

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Speakers of the SO!APART 2019

Angela Barzen

Angela Barzen was the owner and CEO of Plakativ Media GmbH for 25 years before she sold it to Ströer in 2017. Since 2019 she has been a member of the Supervisory Board of Ströer SE & Co. KGaA and works as a consultant for blowUP Media GmbH and ReHoch2 GmbH. In addition to her degree in business administration, she holds a master's degree in communication psychology and was trained as a systematic consultant. In addition, she is certified as a coach and trainer of positive psychology. She offers trainings and workshops in the field of "Business Wellbeing".

Sebastian Blum

Sebastian Blum is representing area24|7smart hotels. The trained hotel clerk holds a Master of Education of the FU Berlin, but after his graduation he turned back to the branch, which was always like "bread & butter" for him. Professionally, he has worked from Europe to Australia to Morocco, and has been involved in all operational areas of various hotel chains. Now he brings his knowledge and skills 2019 into the vision of Taimuraz Chanansvi to create a network of comfortable but affordable accommodations for digital nomads and discerning travelers. As Operations Manager, he is responsible for the smooth launch of Germany's first capsule hotel chain.



Helmut Dörfer



After his graduation at the TU Darmstadt, Helmut Dörfer worked from 1988 to 1998 in the office of Prof. Bott, Ridder and Westermeyer and in the office of Prof. Dierks, Blume + Partner. Since 1998 he has been self-employed, since 2016 in partnership as Dörfer Grohnmeier Architekten Partnerschaft mbB. He is energy consultant DENA and since 2008 authorized to prove thermal insulation in the AKH, since 2013 chairman of the committee. Since 2010 he has also held lectures on the subject of "Energy-saving construction" for the Chamber of Architects of Hesse (AKH), the KfW (Kreditanstalt für Wiederaufbau) and others. His professional focus is on: Resource-saving construction, passive houses, plus-energy houses.

Anett Gregorius

Anett Gregorius is the owner of the Berlin based consulting and agency company Apartmentservice (formerly Boardinghouse Consulting). In 1999, shortly after graduating in business administration (BA), she worked as a hotel manager for the German market leader in the serviced apartment industry and founded her consulting agency. Two years later, Anett Gregorius expanded it to an agency including the first booking platform specialised in the serviced apartment segment in German-speaking countries. Whether defining the terminology for the segment (Charter Temporary Living), certifications, setting-up a benchmark co-operation or as professional speaker and joint editor of the “Compendium of Temporary Living” - for 20 years she has positively influenced and developed the German market with different industry initiatives. She substantially supports and increases the awareness for and the professionalization of the segment. Since 2011, she publishes the annual serviced apartment market report Germany. Since 2013, she organises the annual SO!APART symposium and announces the SO!APART Awards for the best serviced apartment concepts. As part of her consulting activities, she is currently in charge of the development and implementation of major projects, new brands and rollouts.


Sylvie Konzack

Sylvie Konzack is editor-in-chief of the new online travel magazine Bleisure Traveller, which presents metropolises worldwide and nearby destinations for business travellers who extend their business trip by two or three days in private. She also works as a freelance journalist for various magazines. Until the end of 2017 she worked for twelve years in the editorial office of the hotel magazine first class, since 2012 as editor-in-chief. The development of the Serviced Apartments segment has been the subject of many of her articles for many years, including the "Marktreport Serviced Apartments 2018". Since 2013 she supports SO!APART as author and jury member.


Uwe Niemann

Uwe Niemann is head of hotel financing at Deutsche Hypo in Hanover, a 100 % daughter of NORD/LB. Since his vocational training at NORD/LB he has worked for various real estate divisions of the bank. He changed to Deutsche Hypo in 2008. Specialised in hotels he has been responsible for all high-volume financing projects in the hotel segment at NORD/LB Group in Germany and Austria since 2003. The group reports a finance volume of about EUR 1.2 bn. for about 70 hotels in Europe.

Klaus Riek

Klaus Riek is Managing Director at i Live Invest GmbH. Together with the managing partner Amos Engelhardt, he has been in charge of sales for the i Live Group since the beginning of 2017. He was initially responsible for setting up and structuring the individual sales business. Until the end of 2019 he developed the qualification of the i Live sales team and the strategic integration of sales partners. With the expansion of the product portfolio to include serviced apartments and the orientation of i Live towards institutional investors, the tasks of the trained banker expanded to include complex individual and global sales. His expertise in financing and real estate is based on more than 30 years of banking experience. He visionary applies the experience of more than 10 years in management functions and regional responsibility of Deutsche Bank in the agile environment of i Live.

Dr. Marc Schumacher

Dr. Marc Schumacher is a marketing and retail expert. With a keen sense for the changing landscape he is focussing on inventing sustainable and strategic marketing concepts for brands across all industries.  He now serves as managing partner of LIGANOVA. Marc is a sought-after keynote speaker who has appeared on several international congresses and events such as World Retail Congress in Dubai or the GDI Retail Summit in Zurich. He serves as a guest lecturer for marketing management at the HHL Graduate School of Management where he has done his doctorate. Marc started his career in the fashion retail industry at HUGO BOSS and Breuninger. At the age of 34 he became Chief Retail Officer and Member of the Board of TOM TAILOR Group.

Marc P. Werner

Marc P. Werner, LL.M. (Miami), is Head of Global Hospitality Group und Managing Partner of the Frankfurt office of Hogan Lovells.

Marc P. Werner’s experience in real estate transactions and real estate financing spans more than 20 years. In particular regarding his niche competence in the hotel industry, he is considered as one of the top lawyers in Germany. He is the "go to" lawyer if it comes to hotel management agreements, lease agreements, franchise agreements and the sale or purchase of single assets and portfolios in the hotel industry. Competitors, investors, banks, operators and real estate agents acknowledge him as "one of the best for hotels".  He is widely known for his pragmatic and solutions-oriented approach and "his opinion counts; if he talks about market standards everyone believes him" (Chambers Europe). 



Simon Behr

Simon Behr is Director of Fund Management & Transactions at GBI AG. After his dual education at HypoVereinsbank AG in Leipzig, he initially worked in private banking and graduated from the Frankfurt School of Finance & Management parallel to his career. He then changed to the Deutsche Apotheker- und Ärztebank in Berlin as an investment specialist. Today, he is responsible for all transactions of GBI AG as well as the fund mandate of the Bayerische Versorgungskammer.
© GBI Holding AG / Lea Städler



Kai Böcking

Ever since Kai Böcking has been working in television, he has been involved in travelling. The TV productions he first presented and later produced took place abroad. He has become a travel professional against his will, with the aim of making the most of every trip. Every year he travels about 200 days for TV productions, for the magazine Business Traveller and privately. These are many days, many airlines, many hotels, many discoveries, but also many disappointments and wrong (booking) decisions. The (online) magazine Bleisure Traveller, which he launched together with Business Traveller, is the experience he has gathered around the globe over the last 30 years. He travels for business, but nevertheless wants to get to know the country, people and cultures.

Tim Düysen

Tim Düysen, CMO at Living Hotels (Chief Marketing Officer), was born on Sylt in 1972. He spent his school time on Sylt, in England and in Switzerland, his apprenticeship at the "Hotel Stadt Hamburg " on Sylt (owner-managed luxury hotel). At the beginning of the 1990s he moved to Berlin and worked in the 5-star hotel "Schlosshotel Vier Jahreszeiten" (designed by Karl Lagerfeld) as a receptionist and from there he changed to the "Crowne Plaza Berlin City Centre" - first as a receptionist, then in sales. He then worked at the "Dorint am Müggelsee" in Berlin. In 2004 he went to Living Hotels in Munich as Sales Director, later became Sales and Marketing Director and has been CMO since March 2015. Since then he has been responsible for the entire sales volume of Living Hotels and the development of the brand strategy, most recently the process and implementation of the new CI of "Living Moments".

Petra Heß

Petra Heß is a freelance consultant in the hospitality industry. After studying tourism at the Munich University of Applied Sciences, she began her professional career at Starwood Hotel & Resorts in Corporate Sales. With the change to The Ascott Ltd. she was not only able to expand her knowledge in the extended stay segment, but was also able to accompany two hotel openings and become sales manager for the Germany & Georgia region. Today, she accompanies project developers and operators alike - from potential analysis and brand development to successful positioning. art3p

Suntje Linde-Kollmeyer

Suntje Linde-Kollmeyer worked for many years as a management assistant at the Hotel Europäischer Hof in Hamburg after her training as a hotel manager. After stops at Ströer and jam reisen, she joined SICON GmbH, where she worked in project development. From 2017 to the beginning of 2019 she supervised the opening of sylc. as Pre-Opening Manager. Since April 2019 she has been General Manager of sylc. in Hamburg.




Matthias Niemeyer

Matthias Niemeyer is Managing Director of the Adina Holding in Germany and has been responsible for the expansion of Adina Hotels in Europe since 2012. Within the next three years, eight new hotels will open in Germany, Austria and Switzerland. Numerous other projects and destinations are in the pipeline. Adina is a brand for high-quality apartment hotels of the Australian TFE Hotels. Matthias Niemeyer teaches alongside his work at the International University of Applied Sciences Bad Honnef and is co-editor of the Compendium of Hotel Real Estate and the Compendium of Temporary Living.

Matthias Rincón

Matthias Rincón is a creative designer and doer. In 2010 he founded ipartment with Ralph Stock and started the marketing of two Design Serviced Apartments - by the beginning of 2021 there will be over a thousand. Until then, the opening of three more houses is on the agenda: in Hamburg HafenCity, Frankfurt Airport and Böblingen. Today, Matthias Rincón is a managing partner at ipartment and is responsible for concept, interior design, marketing and sales. It is convenient that the graphic designer and communications specialist is also managing partner of rincón Design GmbH.



Christian Strieder

Christian Strieder is Country Manager DACH for STR based in Munich. Here he is the local contact for the customers of the world's leading benchmarking provider. He also represents STR at events and presents current industry developments. Christian sees his mission in further increasing market transparency for providers and supporting them with data for management decisions. After studying economics at universities in Germany, France, and Great Britain, he held leading positions in the field of revenue management for international hotel chains.

Kjell Ole Beckmann

Kjell Ole Beckmann has been Co-Founder and Managing Director of REOS GmbH in Hamburg since 2017. He is responsible for Business Development and Sales. He is an expert in smart building with a focus on digital asset and portfolio management in the areas of micro living, service apartments and private living. Previously, he worked as an independent consultant for various companies in the areas of business development, marketing and strategy.

Henrik von Bothmer

Henrik von Bothmer is Investment Manager at Union Investment Real Estate, where he is responsible for the acquisition of micro-living investments across Europe. The spectrum ranges from small apartments in urban locations to serviced apartments in Germany and European metropolitan regions. He was responsible for the launch of the special fund Urban Living Nr. 1 for institutional investors in the segment micro-living at Union Investment. Henrik von Bothmer studied business law and real estate management and has 18 years of professional experience, including 10 years at Union Investment.

Photo: Union Investment/Simone Scardovelli




Hannibal DuMont Schütte

Hannibal DuMont Schütte is founder and director of the brand STAYERY. With his team he offers serviced apartments for young professionals. After having gained experience in finance and management consulting, he founded the brand STAYERY together with Dr. Robert Grüschow in 2016. He studied economics at the WHU Otto Beisheim School of Management, graduating with a Bachelor of Science degree and a Master of Management degree. Furthermore, he has been a member of the advisory board of SmartUp! an entrepreneur network of WHU since 2013.

Rosa Höhn

Rosa Höhn is COO at Vonder Europe. The qualified hotel specialist and business graduate for hotel management has gained experience in pre-opening, as general manager and director of operations with various young and fast-growing hospitality concepts. These include Meininger Hotels, Generator Hostels and SMARTments. At Vonder Europe she is responsible for the design of the Guest Journey and the operative back office processes for a smooth stay. Vonder is a co-living platform and offers apartments for longer stays with the aim of facilitating geographical mobility. The concept is mainly aimed at digital nomads, students and project staff. An active community offers the opportunity to make social and professional contacts.



Bernd Mensing

Bernd Mensing of Bierwirth & Kluth Hotel Management GmbH has been General Manager of Holiday Inn Hamburg City Nord since February 2015. As interim manager he continues to be responsible for the guest residence PelikanViertel in Hanover and as area manager he is responsible for all B&K houses in the northern region of Germany. He also accompanies the pre-openings of the new hotels. Bernd Mensing has been employed in various hotel functions since 1986 and has extensive experience in the F&B sector. From 1998 to 2015 he worked as a hotel manager in various Accor hotels of the Novotel and Mercure brands in Bremen, Hamburg and Berlin.



Jan Noltemeyer

Jan Noltemeyer began his academic career in 2012 at the University of Hanover with a major in economic geography.After successfully finishing his Bachelor's degree, he studied at the University of Vechta until 2017, where he graduated with a Master's degree in Economic and Social Geography. Since 2018, he has worked as a junior consultant at Apartmentservice, where he is responsible for the preparation of location, competition, market analyses and the statistical basics of the market report Serviced Apartments.

Philip C. Sauer

Philip C. Sauer is a real estate professional with 20 years of experience in European real estate transactions. He holds a Master in Real Estate Investment & Finance from the European Business School in Germany. As Managing Director of a 83 year-old Real Estate Investment firm he is responsible for investments in Germany, Austria, Switzerland, UK and Spain with focus on Residential Real Estate.


Simon Trimborn



Simon Trimborn is Head of Business Development at Limehome GmbH, founded in 2017 and headquartered in Munich. Previously, he was a digitization and strategy consultant at The Boston Consulting Group in Munich. Limehome is a serviced suite apartment provider at more than 23 locations in Germany and Austria with approximately 400 suites (2019) focusing on A- and B-cities. Through a largely digitalized process from property sourcing to operation, Limehome manages to operate properties of 5 apartments in Montabaur, Regensburg, Linz or Passau as well as up to 50+ apartments in Hamburg, Munich or Berlin. Following the successful establishment of the concept in Germany and Austria, Limehome is currently in the process of internationalisation and further expansion at more than 150 locations in the DACH region.

Niels Berl

Niels worked for Terra Firma Capital Partners, one of the leading private equity firms in Europe, where he was responsible for the German market, for seven years. Niels has spent his professional career working on numerous different types of operational real estate, from care homes to hotels to cinemas, and has a deep understanding of the German market. At The Collective, Niels is focused on investment, financing & structuring and responsible for a balanced expansion of the business across Germany and Continental Europe.

Photo: The Collective / Cathrin Bach



Patrick Cunningham

Patrick Cunningham is the Business Development Director in Germany at ASK4, an award-winning internet service provider for multi-tenanted accommodation including serviced apartments and purpose built student accommodation across the UK and Europe. Patrick is a highly experienced business development professional and has a track record of driving a range of projects in a dynamic and technical environment. Based in Düsseldorf, Patrick is responsible for growing ASK4's profile in the marketplace.

Hauke Fischbeck

Hauke Fischbeck, M.Arch., first worked as an architect. When he was 29, he founded an Internet startup. He then worked as a strategy consultant at BCG, board member and CFO of ebuero AG and partner at BÜRO DR. VOGEL GMBH, which is specialized in Real Estate. In more than 25 professional years, he has covered a wide variety of areas in real estate - investment, project development, building planning, building ownership, management, consulting - and with this background has a comprehensive understanding of real estate and management.  He has been COO of the Cresco Capital Group since 2019 and Managing Director of Cresco Immobilien Verwaltungs GmbH and STATION Berlin Event GmbH.



Daniel Ishikawa

Daniel Ishikawa is Managing Director of Furniture Leasing, a leading provider of furniture leasing solutions based in Frankfurt am Main. He graduated from the London School of Economics Master of Science with a Master of Science and the Waseda Business School in Tokyo with an MBA. He founded the FLC Furniture GmbH & Co. KG in 2011. Through both his company and his own travel activities, he knows the demands of an increasingly mobile and location-independent society very well.

Anja Müller

Anja Müller joined Aparthotels Adagio in January 2017 and headed the European Operations department. At the beginning of 2019 she was appointed Vice-COO Europe and Partners. She works at the company headquarters in Paris. Anja has more than 20 years of experience in top positions in the international hotel and tourism industry, whether in sales or as hotel manager. As Director Hotel Operations Europe she was jointly responsible for the European business of the InterContinental Hotels Group. Prior to that, she headed the Holiday Inn Open Lobby Program, which focused on brand management and marketing.




Kornell Otto

Kornell Otto graduated from the Bavaria Hotelberufsfachschule in Altötting and graduated with a Master of Business Administration from the FHNW in Brugg in 2016. He gained valuable professional experience in the F&B sector, including working at Hotel Adlon Kempinski in Berlin, The Dolder Grand in Zurich and as Director of F&B at Feinkost Käfer in Switzerland. He joined the SV Group in 2012 and has been Project Management Director in the Executive Board for 2 years. He heads the Design & Construction and Maintanance & Repair divisions. He is also project manager for the SV Hotel brand Stay KooooK and developed the product with his team.

Dr. Mathias Schönhaus

Mathias Schönhaus is a competent advisor in all matters of tax and accounting law in the Dusseldorf office of Hogan Lovells. He handles complex tax and accounting cases for his clients reliably and purposefully. He is a very experienced advisor in the real estate sector and supports a large number of investors in real estate transactions, in particular in the hotel sector as well as in project developments in the real estate and infrastructure sector. His dual qualification as a tax consultant and specialist lawyer for tax law allows him to take a holistic approach towards his clients' issues. 

Henning Weiß

25hours is supposed to grow. As Chief Product Officer, Henning Weiß is responsible for ensuring that the newly built hotels around the world have the individuality and spirit that is expected from 25hours. He deals with the technical challenges of building a hotel as well as with groundbreaking product developments that recharge the brand and make it ready for the future. Growing up in a hotel on the North Sea, Weiß completed his education in the small but fine Louis C. Jacob on Hamburg's Elbchaussee and came to 25hours after spending time in London and Berlin. In 2006 he took over the hotel management with the hotel openings in Frankfurt and was responsible for the opening of the 25hours Hotel HafenCity in 2011.

Photo: Stephan Lemke for 25hours Hotels

The SO!APART is meanwhile THE industry meeting in the German-speaking area. The decision makers of the segment meet there to network and international brands sound out the market. The conference program therefore not only addresses the most important topics of temporary living, but also provides many opportunities for interactive exchange.

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If there is a topic which might be interesting or something you would like to talk about or give a speech in terms of the SO!APART 2019, please let us know.

Would you like to support the SO!APART or to participate as an exhibitor? Please feel free to contact us.