SO!APART - Meeting of the Serviced Apartment Industry

nice to be a part
nice to be a part
nice to be a part



The Meeting of the Serviced Apartment Industry

 Conference | Exhibition | Award-Giving

Save the Date: 11 and 12 November 2020

  * Due to the current situation, more concrete information will follow at a later date. *



13 and 14 November 2019

Felix im Lebendigen Haus am Augustusplatz, Leipzig (Germany)

"We will already reach the 100,000 unit mark in 2026 instead of 2030, as predicted so far," announced initiator and organizer Anett Gregorius at the start of SO!APART 2019. Even if the hotel industry should possibly experience an economic downturn, the serviced apartment segment will continue to grow as a problem solver and temporary form of living - especially with a view to longstay. SO!APART 2019 took place under the motto "Big, bigger, visions" on 13 and 14 November 2019 in Leipzig. Around 200 participants attended the most important symposium for the serviced apartment segment in German-speaking countries at Felix im Lebendigen Haus am Augustusplatz.


A professional event with a start-up feeling!

very good industry meeting, super pleasant atmosphere

good plattform: inspiring, exciting

Wonderful mixture of familiarity & internationality. Great event. Thank you.

THE industry meeting! Keep on like this!

Partners of the SO!APART

Due to the great support of our fantastic partners, the SO!APART has grown to a renowned industry meeting. Together with us they are supporting the development of the segment. Thank you very much!




Adina Apartment Hotels are full-service hotels in the upper market segment. Whether for a night, a week or longer - the modern, fully equipped studios and apartments with kitchen and living and working area are ideal for business travellers, tourists and families. Adina Apartment Hotels also have important hotel facilities such as a 24-hour reception, bar and restaurant, room service, conference rooms and a wellness area with pool, fitness room and sauna. The Adina Apartment Hotels are currently represented at 15 locations in Australia, New Zealand and Europe (Berlin 3x, Frankfurt 2x, Hamburg 2x, Leipzig, Nuremberg, Copenhagen and Budapest). By 2025 Adina Apartment Hotels aim to grow to up to 50 hotels in Europe.

Our Partners Exclusive³

The PRO URBAN AG has been planning, realising and selling residential, commercial and senior citizens' properties in high-growth regions of Germany for over 40 years.

In addition to the core segment of the property development business, the group has focused for several years on the management and operation of property properties.

For this purpose, "Pures Leben" (Pure Life) was developed as a separate brand under which the more than 800 units currently in operation or in the process of planning and implementation will be managed in the future. "Pures Leben" offers the tenants with its divisions Students, Business, Living and SilverLiving a continuous service through the different phases of life.Due to the group's many years of expertise in operating its own senior citizen centres, in the future particular attention will be paid to the segment of senior-friendly living.

Our partners

Stay KooooK. Stay You.

Stay KooooK combines all the amenities of modern accommodation choices, wowing a novel type of sophisticated travelers with a brand new hospitality experience and boasts a charming mix of homey local touches and little extras, combining newly defined luxury and smart service. While offering the relaxed and comfortable atmosphere of a sharing solution, it also delivers the attentive service and the safety of a hotel. The intelligently designed space offers living quarters and a private retreat, adapting to the inhabitants‘ requirements to create a home away from home.

Stay KooooK is the answer to the rising need for temporary homes and the new benchmark for functional and personalized hospitality.

Stay KooooK Live Bern and Stay KooooK Live Nuremberg will open in 2020, with more Stay KooooK to follow at central urban locations.

Stay KooooK is an own brand by SV Hotel.

The i Live Group is the leading provider of lifestyle micro-living in German-speaking countries and, as a system service provider, offers a complete package comprising project development, construction, sale, administration and operation of the apartment complexes. As market leader with micro apartments for students and young professionals, the concept „Serviced Apartments“ is addressed to professionals and project coworkers, who look for a temporary housing solution. Whereas the latest development, "the place to be", creates a place that unites life and work and enables people to network.

There can be many reasons to change places for some time. Consultancy engagements, research projects, art projects. And also perhaps to really experience the life of another city. SMARTments business apartments offer solutions for people who find a hotel room too anonymous and an own flat too expensive. In our thoughtfully designed apartments they can live, work and even receive guests thanks to a fully equipped kitchenette.

Our supporting partners


Adapt Apartments is a brand that is synonymous with spacious apartments and high quality materials - fully equipped kitchens and defined areas for working and relaxing are part of our standard. The slogan "First choice for a second home" is both an incentive and a promise to guests. Recreation is important to achieve 100% performance on the job - privacy, a stylish living environment and services are the key. In addition to intelligent interior design, our focus is on the guest. Guests enjoy a high quality-of-life through an individual approach and special cordiality. The fact that these are not just empty phrases is impressively demonstrated by high customer loyalty: 99% recommendations, 40% regular guests and 2-time winner of the SO!APART-Award in the audience category "the popular big one". Since 2012 in Berlin, and starting in Braunschweig in March 2020 and in Hanover in July 2021.

Our media partners

hotelbau, the trade journal for hotel real estate development, addresses all professional groups concerned with the planning, construction and equipment of hotels, such as: project developers, investors, architects, interior designers, construction engineers, specialist planners, consultants and hoteliers. hotelbau provides information on current national and international hotel projects. Well-founded journalistic reports focus on market development, location policy, financing, architecture, building technology, equipment, design and management philosophy. Interviews with owners, investors, project developers, architects and specialist planners add a personal touch to the coverage.

BUSINESS TRAVELLER magazine has been published by Perry Publications GmbH on the German market for over 25 years - and is the only printed business travel magazine in the general-interest magazine segment aimed directly at travellers. With six issues per year, numerous special editions and a circulation of approximately 45,000 copies, the BUSINESS TRAVELLER is the largest independent German business travel magazine. The editorial offering is supplemented by an e-paper, the online presence and the presence in social media channels such as Facebook, Twitter, Instagram & Co.

BUSINESS TRAVELLER has its finger on the pulse of time and all the focal points of business travel: in the rooms of large business hotels, at the gates of major German airports, in airport lounges, on board selected airlines, in the lounges of Deutsche Bahn, with members of major industry associations such as VDR and PATA and last but not least with subscribers - as professional support for business on international terrain. Further national editions of BUSINESS TRAVELLER are published in Great Britain, Dubai, USA, Russia and China, among others.

Bleisure as a mix of business and leisure and meets the current need of many entrepreneurs and employees to extend their business trip privately for two or three days. It's about experiencing a short break, getting to know the country and its people and finding a balance between work and leisure. As an online travel magazine, Bleisure Traveller presents possible destinations in major cities worldwide as well as about an two hours' drive away. It inspires you to travel “Bleisure” and at the same time informs you about ways in which employers and employees can benefit in both ways.

Serviced Apartment News is an online news and networking resource based in London, UK for the Serviced Apartment, extended stay and aparthotel sector. The serviced apartment sector is booming – with hotel operators, Serviced Apartment specialists, residential and commercial developers and investment funds all investing heavily to establish and expand their presence in this exciting market. Serviced Apartment News keeps you up to date with all the latest worldwide serviced apartment news, as well as bringing you comments and features from industry leaders, and a comprehensive directory of products and services suppliers.

If you are interested in a sponsorship, please contact us at +49 (0)30 96 06 09 49-11 or send an e-mail.


Your personal contact

Heidi Becker

Project Management
SO!APART | Communication | Consulting


telephone: +49 (0)30 96 06 09 49-12
e-mail: heidi.beckerapartmentservicede

In order to avoid a further spread of the corona virus, most of our colleagues are working from home until further notice.

As a result, we are currently unavailable by telephone and ask you to use the inquiry forms or send your request in writing by e-mail to

Please understand this preventive measure and stay healthy.